Our Coffees
Three terroirs, three characters, one passion
Our Exceptional Coffees
Three terroirs, three characters, one passion
Three Expressions of a Unique Terroir
MORÈRE 1897 offers three exceptional coffees grown in Dalat, Vietnam: Bourbon Pointu, one of the rarest coffees in the world, the bright and lively Bourbon Rond, and the bold Catimor.
Three characters born in the Highlands in Dalat, on a family plantation whose story begins in 1897.
Every bean carries at least 120 years of history, the memory of the M'Nông Chil ethnic group,
and the demands of an entirely manual harvest.
Online orders are delivered in mainland France only.
Excellence
One of the rarest coffees in the world
Less than 1% of world production
Know-How
Artisanal roasting in Dalat
Traditional mastery
Guaranteed freshness
Heritage
A family plantation since 1897
Hand-picked
Micro-lots
Commitment
Agroforestry
No chemical fertilisers
Fair pay
Bourbon Pointu, One of the Rarest Coffees in the World
Less than 1% of world production. 1,500 metres above sea level.
Born from a natural mutation, found on Réunion Island in the 18th century,
preserved for more than three decades by the M'Nông Chil ethnic group
before being reborn in Dalat in 2007.
Floral notes, crystalline acidity, an exceptionally long finish. Zero bitterness.
Encouraged by Pierre Gagnaire (***), praised by Jacques Pourcel.
Production limited to a few hundred kilos a year.
Catimor, for Lovers of Character
Grown at 1,500 metres in the Highlands in Dalat,
Catimor reveals a bold character.
Notes of cocoa, leather and spices. A controlled intensity,
rooted in the same exceptional terroir as our Bourbon Pointu.
Hand-picked on our plantations,
roasted by hand in Dalat.
The gateway to the world of Morère 1897.
Bourbon Rond, the Perfect Balance
Between the absolute rarity of Bourbon Pointu and the depth of Catimor,
Bourbon Rond holds a unique place: a perfect balance that keeps its promise.
Bright, lively and sunny.
An exceptional arabica from the same family terroir, picked by hand.
As elegant as a filter coffee as it is as an espresso, from morning to evening.
An exceptional coffee that asks for no compromise.
Which Coffee to Give a Coffee Lover?
Looking for an original gift for a coffee lover? Giving MORÈRE 1897 coffee is much more than a simple present. It means sharing at least 120 years of authentic family history, an extraordinary rebirth and the ancestral know-how of the M'Nông Chil ethnic group. A gift that tells a true story and moves people with every tasting.
Our exceptional Vietnamese coffees are perfect for every special occasion: Christmas, birthdays, Father's Day, thank-you gifts for business partners, or simply to delight a specialty coffee enthusiast. Bourbon Pointu (one of the rarest coffees in the world, 0.6% caffeine), the bright Bourbon Rond or the powerful Catimor: each tells part of our unique story, grown at 1,500 metres in Dalat, Vietnam.
It is the gift people remember, one that sparks conversation and introduces a truly rare, premium coffee. Several of our customers tell us it has become their signature gift. Online orders are delivered in mainland France only.
A refined, authentic present, with real traceability and a moving family story: that is what you give when you choose MORÈRE 1897.
Why Choose a Coffee from Vietnam?
Choosing MORÈRE 1897 coffee means more than choosing a premium coffee: it is a choice with meaning. For more than a century, our relationship with the M'Nông Chil ethnic group in Vietnam has rested on mutual respect for each other's cultures and traditions, and on fair pay, without haggling over their price.
Our coffee preserves traditional growing methods: agroforestry that respects biodiversity, no chemical fertilisers, selective hand-picking bean by bean, and artisanal roasting right where it is grown. Choosing our high-altitude coffees directly helps preserve an exceptional agricultural and cultural heritage, keep jobs in mountain villages, and support rural Vietnamese communities who carry on ancestral know-how.
The story of our exceptional Vietnamese coffee is one of a kind: in 1976, the Morère family had to leave Vietnam. Rather than taking over the land, the M'Nông Chil ethnic group made the extraordinary decision to preserve, for more than three decades, the exact memory of where the family plantations stood. In 2007, when Pierre Morère returned to Vietnam to look for the lands of his ancestors, the M'Nông Chil ethnic group guided him through the forests and hills to find the century-old coffee trees scattered across the mountain. This rare loyalty and deep mutual respect are the origin of our partnership.
Recognition That Speaks for Itself
This exceptional rebirth did not go unnoticed: our Bourbon Pointu was encouraged by Pierre Gagnaire, three-Michelin-star chef, as soon as Pierre settled in Dalat. The plantation was visited by Jacques Pourcel and his team. The coffee was distributed by Annam Gourmet and was once available at La Grande Épicerie de Paris. Leading chefs have recognised the extraordinary quality of a coffee so rare that it represents less than 1% of world production. Choosing it means joining a circle of discerning enthusiasts who know that true luxury lies in authenticity, full traceability and the experience behind every cup.
Pierre Morère spent 8 years of apprenticeship with the M'Nông Chil ethnic group (2007-2015) relearning traditional coffee-growing methods. It was a total immersion: Pierre settled in the village of Da Sar, still closed to foreigners in 2007, and still lives there today. This experience shaped a business model built on mutual respect and the passing on of knowledge.
Our customers are not just numbers in a database. They are part of a community of exceptional coffee lovers who share the same deep values: authenticity and full transparency, uncompromising quality, traceability from plantation to cup, and deep respect for the land and the people who have farmed it for generations. Every cup helps carry on this unique family adventure, support the village of Da Sar and preserve ancestral farming techniques in the face of industrialisation.
Ready to be part of this extraordinary human adventure? Discover our three exceptional high-altitude coffees and join the hundreds of customers who have consciously chosen an ethical, traceable premium coffee, knowing exactly where it comes from and who grew it with passion.
Frequently Asked Questions
What Is the Difference Between Bourbon Pointu, Bourbon Rond and Catimor?
All three of our coffees are grown at 1,500 metres. Bourbon Pointu is one of the rarest coffees in the world: floral notes, crystalline acidity and an exceptionally long finish, with a naturally low caffeine content (0.6%). Bourbon Rond offers a perfect balance that keeps its promise, bright, lively and sunny. Catimor, for lovers of character, reveals notes of cocoa, leather and spices.
Where Does MORÈRE 1897 Coffee Come From?
Our coffees are grown at 1,500 metres in the Highlands in Dalat, Vietnam, on a family plantation whose story begins in 1897. They are hand-picked with the M'Nông Chil ethnic group and roasted by hand right where they are grown.
Where Can MORÈRE 1897 Coffee Be Ordered?
Online orders are delivered in mainland France only, shipped within 48 hours in premium packaging.
Why Is Bourbon Pointu So Highly Priced?
It represents less than 1% of world coffee production. Its yields are extremely low (around 150 grams per tree per year, compared with 300 grams for a standard variety), it is harvested exclusively by hand and sorted bean by bean, using expertise acquired from the M'Nông Chil ethnic group.